From the BBC:

Some West Midlands Ambulance Service staff contacted their union after being asked if they thought Adolf Hitler was a “cool” leader in an NHS survey.

Unison said it had received complaints from a few members who found the question inappropriate.

The service defended the survey, which asked staff to rate leaders like Gordon Brown and Richard Branson.

I can’t see the problem: is there a more egregious insult than being viewed as cool?